Blockbuster Portal
Overview: This project involves the creation of a brand campaign featuring three different mediums for the revamp of an old brand of my choice. In this case, I chose Blockbuster, with the entire campaign centered around a single product. The product I developed is the Blockbuster Portal, a pair of AR glasses that make movie-watching immersive. Role: Graphic Designer (solo project). Project type: Marketing & UI Design Tools: Photoshop, InDesign, and Figma.
SWOT Analysis
The SWOT analysis of Blockbuster demonstrates how a brand must adapt. Blockbuster failed because it didn’t adapt from physical rentals to online streaming, despite being an iconic and nostalgic brand. The proposed solution is “Portal” AR glasses, a modern product that leverages 90s nostalgia and enhances movie watching with holographic visuals, surround sound, and classic Blockbuster hits, aiming to revive the brand’s appeal, affordability, and customer service.
SWOT Analysis
Moodboard
Blockbuster is known for its iconic blue and yellow, and I didn’t want to lose that aspect. At the same time, I aimed to bring a modern twist to the brand to fit contemporary times while still capturing that sense of nostalgia.
Positioning + Marketing Goal
Positioning: Blockbuster Portal is a pair of AR glasses that gives users an immersive movie experience without going to a physical movie theatre. It features cinematic holograms that bring the characters into your world, all of which can be toggled off with the click of a button. It’s available for pre-order online exclusively from Blockbuster for $199.99 CAD. Marketing Goal: Drive 15k pre-order sales during January to March in 2027.
The sketches outline the three media formats I chose for my brand campaign: a landing page, a billboard, and a single-page magazine ad. I wanted to emphasize the immersive quality that defines the product and clearly communicate what it is.
Low-Fi Wireframe of Glasses Screen
Hi-Fi UI Design of Glasses Screen
Landing Page
Hero of Landing Page
Landing Page Feature Section: First slide of caroursel
Landing Page Feature Section: Second slide of caroursel
Landing Page Feature Section: Third slide of caroursel
Landing Page Feature Section: Fourth slide of caroursel
Full Landing Page
Landing Page Laptop Mockup
Single Page Ad + Billboard
Key Takeaway's
This was a fun project and helped me practice sizing for a brand campaign that involves different mediums. I also focused on hierarchy and applying strong marketing strategies, such as conducting a SWOT analysis and using those findings to develop a product, inform decisions, and ensure all essential information was presented.
